Attract Buyers With Your Front Door

Knock, Knock

 All joking aside, your front door is the number one item with the largest return on investment when considering which upgrades you can perform to help increase the value of your home and attract buyers.

 

When you’re preparing your house for the market, almost every agent will explain how valuable curb appeal is when it comes to marketing your home. Curb appeal can mean a lot of things, of course, ranging from wholesale replacement of the roof, paint, and landscaping, to a few tidy details designed to spruce up the place.

One of the best (and most cost-effective!) tune-ups you can make works both from the curb and from up close. It’s kind of like Botox for your home’s face. It’s a little something I like to think of as the “Front Door Tune-up.”

 

The front door is a focal point on your home, both from a distance and up close. Here’s how to leverage it for maximum impact:

 

1) Paint the door with an appropriate, fresh, contrasting color. Not only will this draw the eye (possibly even away from the crack in the driveway!), but it will go a long way to creating the impression of a new paint job.

 

2) Replace faded, small address numbers with classy, visibly new hardware. Long gone are the days of tacky decals. Even a modest investment at an upscale home accessories store can add a touch of luxury to your entryway.

 

3) Replace knob/handle and lock hardware. The feel of the doorknob, the click of the hardware, and the sense of security the door conveys matters hugely. It’s a front-line sensory experience for potential buyers. A sticky, weak, degraded set of locks only hurts your first impression.  Remember, the prospective buyer is standing right behind your real estate agent while they struggle with a bad lock.

 

4) Upgrade the door, if possible. Sometimes paint and hardware won’t do the trick. If you have an older home  or in a neighborhood where many of the same styles of door were used, this could be a good time to differentiate your home while upgrading the aesthetic.

 

The “Front Door Tune-up” is a subtle but effective listing tool.  So Knock Knock…  Who’s There?... Buyers!!!!

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